Nonprofit organizations rely heavily on fundraising to carry out their missions. Looking ahead, the focus will be on bringing in new contributors, keeping those they already have, and demonstrating and expanding their influence. Here are some trends in nonprofit fundraising and communications to keep an eye on in 2023.
Digital Communication
Communication is the cornerstone of effective charity success. Storytelling is essential for keeping people emotionally invested in a cause. In order to raise awareness and attract donations, non-governmental organizations (NGOs) must continuously deliver the message of their mission’s “why.” Nonprofit communications must be made via digital marketing channels to ensure continuity and outreach. Any business wanting to stay in the game must undergo a digital transformation regardless of industry. They must take the time to improve all aspects of digital marketing, from internal operations to marketing directed at the general public.
Digital Contributions
Online Contributions to charities increased by 12.1% in 2021 over the previous year. Today, accepting contributions via online payment systems, peer-to-peer networks, and digital wallets (such as Apple Pay, Google Pay, Venmo, PayPal, and Facebook) is essential.
Fungible tokens, like cryptocurrencies, are interchangeable and can be used as a medium for business transactions. Conversely, non-fungible tokens (NFTs) are cryptographic assets, meaning the content is only visible to the sender and intended recipient. They are issued with a certificate of ownership and unique identifiers. NFTs cannot be bought or swapped. They are obtained through bids placed in a silent auction. The creators then donate the revenue to the charitable organization.
Another digital well to tap into comes from the gaming/streaming community and social media influencers. They are effective at spreading messages to promote a cause. Gamers for Good is a rising source of funding for charities. Individuals or teams play video games to collect money for causes, using game-related material to spread awareness and generate funds. To increase exposure and raise money, they often broadcast their performance online. Gamers may include contribution buttons so viewers can make donations.
Technology also allows for live, online fundraising activities, which gained popularity during the height of the COVID-19 epidemic. These enable real-time communication and contributions and appeal to Gen Zers and younger millennials who don’t feel like attending galas.
Flexible giving involves making participation options simple to execute on mobile devices using a QR code on print materials. It gives contributors the freedom to donate what they want when they want.